Track your Salesforce Leads in Google Analytics is easy that you can imagine.
Steps:
- setup Google Analytics
- add https://www.google-analytics.com to Remote Site Settings
- create a Trigger
Following code snippet you can use for Trigger.
GaClientId__c is custom field on Lead object that represent Client Id in Google Analytics.
trigger GoogleAnalyticsLeadTrigger on Lead (after insert, after update) {
for (Lead lead : Trigger.new) {
Map<String,String> fieldUpdateMap = new Map<String,String>();
fieldUpdateMap.put('ec', 'Salesforce');
fieldUpdateMap.put('el', 'Lead');
String cid = (String)lead.get('GaClientId__c');
fieldUpdateMap.put('cid', cid);
String industry = (String)lead.get('Industry');
String country = (String)lead.get('Country');
if (Trigger.IsInsert) {
fieldUpdateMap.put('ea', 'Create');
if (industry != null && industry != '') {
fieldUpdateMap.put('cd5', industry);
}
if (country != null && country != '') {
fieldUpdateMap.put('cd9', country);
}
} else if (Trigger.IsUpdate) {
fieldUpdateMap.put('ea', 'Update');
Lead oldlead = Trigger.oldMap.get(lead.Id);
String oldleadIndustry = (String)oldlead.get('Industry');
String oldleadCountry = (String)oldlead.get('Country');
if (oldleadIndustry != industry && industry != null && industry != '') {
fieldUpdateMap.put('cd5', industry);
}
if (oldleadCountry != country && country != null && country != '') {
fieldUpdateMap.put('cd9', (String)country);
}
}
if (fieldUpdateMap.containsKey('cd5') || fieldUpdateMap.containsKey('cd9')) {
GoogleAnalyticsService.push(fieldUpdateMap);
}
}
}GoogleAnalyticsService is a Service class that contains commonly used code. You can use it in every trigger.
public class GoogleAnalyticsService {
private static final String trackingId = 'AA-00000000-0';
private static String createGaRequestUrl(Map<String,String> fieldUpdateMap) {
fieldUpdateMap.put('v', '1');
fieldUpdateMap.put('ni', '1');
String tid = trackingId;
fieldUpdateMap.put('tid', tid);
fieldUpdateMap.put('t', 'event');
System.PageReference pageReference = new System.PageReference('');
pageReference.getParameters().putAll(fieldUpdateMap);
return 'https://www.google-analytics.com/collect' + pageReference.getUrl();
}
@future (callout=true)
Public static void push(Map<String, String> fieldUpdateMap) {
String url = createGaRequestUrl(fieldUpdateMap);
GaConnectorLogger.getInstance().add(url, fieldUpdateMap.get('el'), fieldUpdateMap.get('ea'));
Http h = new Http();
HttpRequest req = new HttpRequest();
req.setEndpoint(url);
req.setMethod('GET');
h.send(req);
GaConnectorLogger.getInstance().insertLogs();
}
}If you need a help with track your Salesforce data in Google Analytics please contact us.
