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Enhancing Email Marketing in Healthcare with Marketing Cloud

Explore how TrueSolv transformed email marketing for a healthcare client using Salesforce Marketing Cloud, enabling automated, personalized campaigns that enhanced user engagement and streamlined processes.

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Technologies

Marketing Cloud

Industry

Healthcare

Country

USA

Challenge

A health care company was facing difficulties in personalizing and automating its email marketing campaigns. The client needed a way to send customized emails to different segments of their audience, each with unique user data included in the content.

However, their existing process was time-consuming, error-prone, and lacked the automation necessary to handle multiple email lists and scheduled sends efficiently.

The challenge was to enhance personalization while automating the entire email marketing workflow to improve engagement and reduce manual effort.

Solution

TrueSolv implemented Salesforce Marketing Cloud to solve these challenges, leveraging AMPscript to personalize email templates. AMPscript is a powerful scripting language in Marketing Cloud that allows dynamic content generation within emails.

Key elements of the solution included:

  • Custom Email Templates: Using AMPscript, Truesolv customized email templates to dynamically pull and display user-specific data such as names, purchase history, or account details, making each email feel personalized to the recipient.
  • Audience Segmentation: Multiple recipient lists were created, segmenting users based on criteria such as purchase behavior, engagement level, or geographic location. This segmentation ensured that each user received relevant content.
  • Automation Studio: The client used Marketing Cloud Automation Studio to set up automated workflows. These automations included scheduling emails to be sent at optimal times for each segment, ensuring that the right message reached the right audience at the right time.
  • Journey Builder: For ongoing engagement, Journey Builder was used to create personalized email journeys, allowing for more advanced customer lifecycle management and deeper personalization across multiple touchpoints.

Results

The implementation of Salesforce Marketing Cloud with AMPscript-based personalization and automation significantly improved the company’s email marketing processes.

Key benefits included:

  • Enhanced Personalization: By dynamically inserting user data into emails using AMPscript, the company achieved higher engagement rates, as recipients received content tailored specifically to them.
  • Efficiency through Automation: Automation Studio eliminated the need for manual intervention in sending emails, allowing for timely, scheduled campaigns that reached the right audience segments. This streamlined process saved time and reduced errors.
  • Targeted Campaigns: With segmented recipient lists, the company was able to send highly targeted campaigns, improving the relevance of their communications and boosting open and click-through rates.

Overall, the solution enabled the company to scale their email marketing efforts, enhance customer engagement, and operate more efficiently, leading to better business outcomes.

Technologies

Emails

Marketing Cloud Automation Studio

Marketing Cloud Journey Builder

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Get your free Consultation now!

Ready to transform your Salesforce experience? Whether you have a question, need a custom solution, or want to learn more about our services, the TrueSolv team is here to help. Fill out the form, and let’s work together to elevate your business operations!

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