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Subscriptions, Payments &
Customer Engagement on
Salesforce Experience Cloud
A US finance company needed a comprehensive customer-facing platform to manage subscriptions, additional services, and physical mail handling — with no payment integration and no visibility into customer behaviour. TrueSolv built an enhanced Experience Cloud portal with Stripe integration, a guest portal for new users, and Google Analytics for behaviour insights.
Subscriptions managed, payments processed, behaviour tracked — one portal
Stripe · Google Analytics · Guest portal onboarding
✓
Stripe integrated for one-time and recurring subscription payments
Previously: no payment system integration
↑
Customer onboarding speed via guest portal — no registration required
Reduced barrier to first engagement
📊
Google Analytics tracking on customer journeys and portal behaviour
Previously: no behavioural visibility
∞
Scalable Experience Cloud architecture for evolving service offerings
Future-ready for new product lines
01 — Challenge
No payment integration, no behavioural data, and a high onboarding barrier
The client needed a comprehensive, user-friendly platform to manage subscriptions, additional services, and physical mail. Without a payment integration and without any visibility into customer behaviour, they could not optimise the experience or reduce onboarding friction for new customers.
- No payment system: No integration with a payment processor — subscriptions and one-time purchases managed manually.
- No customer behaviour data: No analytics on how customers used the portal — no data to drive UX improvements.
- High onboarding friction: New customers required full account registration before engaging with any services.
- Limited service management: Existing portal couldn't handle the full range of customer operations including physical mail and parcel management.
02 — Solution
Experience Cloud portal with Stripe, guest access, and Google Analytics
TrueSolv enhanced the Salesforce Experience Cloud platform with a fully upgraded Customer Portal, a dedicated Guest Portal for new users, and Google Analytics integration for behavioural tracking and data-driven optimisation.
Enhanced Customer Portal — subscriptions, additional services, and physical mail management with Stripe payment processing.
1
Enhanced Customer Portal with Stripe
Subscriptions, one-time payments, and physical mail management in one place
Upgraded the Customer Portal to enable users to manage active subscriptions, purchase additional services, and handle physical mail and parcels — all with Stripe integrated for seamless payment processing supporting both one-time and recurring subscription payments.
2
Guest Portal for New Users
Quick access for prospective customers — no account required
A dedicated Guest Portal provides quick and easy access for prospective customers — simplifying the initial interaction and reducing barriers to engagement. New users can interact with the platform and start services without completing full registration.
3
Google Analytics Integration
User journey tracking, trend identification, data-driven UX optimisation
Integrated Google Analytics with the Salesforce Community sites to capture and analyse customer behaviour — enabling tracking of user journeys, identifying trends, and gathering actionable insights to optimise the portal experience and drive data-driven decision-making.
"We had no idea what customers were doing on our portal or why they were dropping off. Google Analytics showed us exactly where friction was, and the Stripe integration made payment something customers didn't even notice — it just worked."
The portal upgrade transformed our customer experience. Stripe integration meant customers could subscribe and pay without leaving the portal — previously they had to contact us for billing. The guest portal was a revelation: onboarding dropped to seconds instead of a multi-step registration. And Google Analytics finally gave us data. We could see which features were used, where drop-off happened, and what to improve. Our engagement metrics improved immediately.
CL
Christine L.
Product Director · US Finance Company
04 — Results
Improved user experience, increased revenue opportunities, data-driven optimisation
The enhanced Experience Cloud platform delivered measurable improvements across customer satisfaction, revenue processes, and behavioural insight.
Improved User Experience
Streamlined, intuitive portal for subscription management and additional services — satisfaction and engagement increased.
Frictionless Stripe Payments
Stripe integration reduced payment friction — recurring subscription revenue automated, one-time purchases seamless.
Data-Driven Insights
Google Analytics revealed user behaviour across the portal — UX optimisation now data-driven rather than based on assumptions.
Streamlined Onboarding
Guest Portal reduced the entry barrier for new users — quicker adoption and faster customer acquisition.
05 — Technologies
Built with
Salesforce Experience Cloud
Stripe
Apex
LWC
Google Analytics
REST API
For Finance and Service Companies Building Customer Portals
Your customers shouldn't jump through hoops
to subscribe, pay, or access their account.
If your customer portal lacks payment integration, has high onboarding friction, and offers no behavioural insight, we'll build it properly on Experience Cloud.
Experience Cloud portal development
Stripe payment integration (recurring + one-time)
Guest portal for frictionless onboarding
Google Analytics behavioural tracking
Subscription and service management
Scalable architecture for new service lines
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