Advancing BNPL Operations with Salesforce

01 — Challenge

Fragmented merchant data, manual rate management, and compliance gaps

The BNPL provider required seamless synchronisation of merchant data between Salesforce and a partner portal, automation of lead and opportunity workflows, and optimised support processes. Financial complexity included dynamic rate management, payment tracking, and compliance with country-specific regulations.

Fragmented merchant data: No consistent sync between Salesforce and the partner portal — statuses and transaction histories out of alignment.
Manual rate management: Merchant rate adjustments based on performance and location required manual intervention.
Risk gaps: Unusual merchant activity and financial discrepancies identified too late — no automated flagging.
Compliance complexity: Country-specific BNPL regulations required automated notification and agreement tracking.

02 — Solution

End-to-end Salesforce automation for merchant lifecycle and financial operations

TrueSolv delivered integration and financial sync, automated financial workflows, risk automation, productivity enhancements, and custom compliance features — across Sales Cloud, Experience Cloud, and Marketing Cloud Account Engagement.

Salesforce BNPL platform showing real-time merchant status sync, automated rate management and KYC compliance notification workflows

BNPL merchant dashboard — transaction histories, rate status, and compliance milestones in one view.

Integration and Financial Sync

Merchant statuses and transaction histories synced in real time

Merchant statuses, transaction histories, and payment terms synced between Salesforce and the partner portal — ensuring consistent data flow and eliminating the manual reconciliation that previously caused discrepancies.

Financial Workflow Automation

Dynamic rates, payment reminders, and unqualified lead management

Automated rate adjustments based on merchant performance and location. Products and financial terms assigned dynamically by merchant category and country. Automated payment reminders sent, and unqualified leads moved to inactive status — without manual intervention.

Risk and Compliance Automation

Fraud flags, compliance notifications, and case creation on anomalies

Financial discrepancies trigger case creation, task assignments, and opportunity updates automatically. Risky transactions and unusual merchant activity flagged for review. BNPL regulatory compliance maintained with automated notifications for agreement and financial term updates.

"We were manually reconciling merchant data between two systems every week. Now everything syncs in real time, rates adjust automatically, and compliance notifications go out without anyone touching them."

Managing a BNPL operation across multiple merchant categories and countries is genuinely complex. TrueSolv built automation that handles what used to be a full-time manual job. Rate adjustments based on performance now happen automatically. Fraud flags surface before they become problems. The dashboards give us actual visibility into operations. Our compliance team stopped worrying about missed notifications.

Khalid A.

Chief Operations Officer · UAE BNPL Provider

04 — Results

Streamlined operations, automated compliance, stronger merchant relationships

The Salesforce solution transformed the BNPL provider's operations — automating manual processes and delivering visibility, compliance, and merchant relationship quality at scale.

Streamlined Financial Operations

Rate management, payment tracking, and overdue reminders automated — significant reduction in manual effort across the operations team.

Improved Risk Mitigation

Fraud detection workflows and compliance notifications enhanced financial security — unusual activity caught before it escalates.

Optimised Merchant Relationships

Dynamic financial terms and automated communication strengthen merchant trust — less manual outreach, more consistent engagement.

Actionable Financial Insights

Advanced dashboards provide visibility into KPIs, compliance adherence, and operational metrics — data-driven decision-making at every level.

05 — Technologies

Built with

Salesforce Sales Cloud

Experience Cloud

Marketing Cloud Account Engagement

Apex

Salesforce Flow

Platform Events

Validation Rules

LWC

For BNPL and Fintech Providers

Your merchant operations shouldn't
run on manual reconciliation and spreadsheets.

If you're managing BNPL merchant data across multiple systems with manual rate adjustments and compliance tracking, we'll automate the full lifecycle on Salesforce.

Merchant data sync between Salesforce and partner portal

Dynamic rate and financial term automation

Automated payment reminders and compliance notifications

Fraud and risk detection workflows

Advanced operational dashboards

Country-specific regulatory compliance automation

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